The fact that we still play to the old dynamic is what made me so uncomfortable. Of course the power brokers want to court technology, because they realize — even if they don’t admit it — that they’re on the brink of watching it all slip away. They know that a new order is coming, that old businesses and old systems won’t always have the power.
The power-elite are woefully disconnected from the technology revolution going on in the world. And they think in business processes that are perpetually outmoded. 
dhrosen:

How Netflix messed up [Infographic] http://t.co/OWK5e0aU (via @gracesotomayor)

dhrosen:

How Netflix messed up [Infographic] http://t.co/OWK5e0aU (via @gracesotomayor)

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None of Apple’s rival companies have any sort of physical real-world relationship with customers like Apple does. Google, Amazon, Samsung, HTC, Dell — we interact with these companies only via our screens, or in generic big-box retail stores like Best Buy. Microsoft is flailing in its attempts to mimic Apple’s retail effort, but they at least seem to recognize that Apple is using its retail stores to build a tangible emotional relationship with millions and millions of people.

Image representing Apple as depicted in CrunchBase
Image via CrunchBase

Daring Fireball writer John Gruber has it half right. The emotional experience, however, is actually secondary in the list of reasons why Apple creates retail stores and uses them to drive adoption. Retail stores allow users to experience the product to THEN have the emotional experience. When we talk about hiring products, we can’t directly go to the emotional connection as being THE brand. It’s a result of interaction with the product symbolized by the brand. That’s a crucial connection and should not be overlooked. 

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